Basics and registrability
Not every memorable sign can be protected as a trade mark. This section explains the basics of trade mark protection in Liechtenstein and shows which characteristics a sign must have so that a design or a name can become a robust trade mark right.
What a trade mark does in legal terms
A trade mark distinguishes the goods or services of one company from those of other companies. The law covers different forms of signs, including words, images, colours and sounds. The subject matter of protection must be clearly and precisely identifiable in the register. What matters is therefore not only the creative idea, but its suitability as an indication of origin.1
Where registrability reaches its limits
Lack of distinctive character, descriptive indications and customary terms are among the central absolute grounds for refusal. There are also limits for certain shapes of goods and characteristic features, for deceptive signs and for applications filed in bad faith, among others. Acquired distinctiveness through use can only overcome the obstacles specified by law.2
Which questions this section covers
The focus is on word marks, figurative marks, combined signs, slogans and special types of trade marks. Further topics are the relationship between the sign and the list of goods and services, and the distinction from company names, domain names, designs and copyright. For a practical assessment, two examinations must be kept apart: the registrability of the sign itself and a possible conflict with earlier rights.3
The next step
The in-depth page on registrability explains the grounds for refusal and their consequences for the choice of sign. In addition, the page on searches shows how earlier rights are taken into account in the decision. Both examinations should take place before a market launch ties up significant investment.
Conclusion
A distinctive sign creates a better starting position for trade mark protection. Whether it should be filed also depends on the list of goods and services and on earlier rights.
Sources
Last updated: 13 September 2026
Registrability of a trade mark in Liechtenstein
Distinctive character, descriptive indications and other grounds for refusal: when can a sign be protected as a trade mark in Liechtenstein?
Trade mark searches for Liechtenstein
Checking earlier trade marks: scope of the search, national and international registers, similar signs and legal assessment for Liechtenstein.
Registering a trade mark in Liechtenstein
The trade mark application in Liechtenstein: applicant, sign, list of goods and services, priority, examination, registration and subsequent monitoring.